Field Notes

Field notes from 21 years of closing.

Practical breakdowns on AI voice agents, high-ticket sales, missed-call recovery, qualification frameworks, and the founder decisions that actually move revenue. No theory. No fluff.

Recent Posts

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The Objection Decoder: 7 steps to close the deals you keep losing.

Most business owners handle objections wrong because they were taught to overcome them instead of decode them. Here's the 7-step framework built from 11,000 consults.

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How much money is a missed call actually costing your business?

The math nobody runs. We break down what every missed inbound call costs a $10K-$50K offer business, and why most business owners dramatically underestimate the leak.

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The 4 questions to ask before hiring an AI voice agency.

Most AI voice agencies are tech-first. They install the platform and walk away. Here are the four questions that separate the sales professionals from the order-takers.

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That cold list of 800 leads in your CRM is worth more than your ad spend.

Why dead leads aren't actually dead, the framework for reactivating them, and the simple AI call sequence that turns old data into booked consults.

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The qualification framework that doubles your show-up rate.

No-shows aren't a calendar problem. They're a qualification problem. Here's the framework that turns scheduled calls into confirmed conversations.

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Why scripts kill sales (and what to use instead).

The story of how Boyd almost got fired for memorizing the script, then closed his way back by throwing it out. The C.L.O.S.E.D Formula explained.